The flower business is one of the steadiest industries in the world, holding steady near $35 billion a year.
That’s because flowers are appropriate for almost every occasion, romantic, friendly, or congratulatory. You can even buy roses for a friend on their birthday, so long as the rose color meanings reflect your intentions.
For years, quality florists have grown (and lower quality florists have dyed) a virtual rainbow of different roses in every color.
Each color has a different association. Read on to learn some more about rose color meanings.
Here are the top five:
Some people have mixed feelings on yellow roses. They have a history of being given to someone who is celebrating a positive event.
In other cases, yellow roses are given to ensure someone that feelings are not romantic.
Give them to someone who you view as a friend. If this is explicitly known, a yellow rose is nothing controversial. If your friend knows you are sincerely happy for them, then there’s nothing to worry about.
Yellow roses can be given to someone who is in the hospital for a minor procedure or be given to someone you’re apologizing to.
Give a bouquet of yellow roses with this in mind.
However, yellow roses can be added to a bouquet for some extra accent. Try one of our classes to learn more about building a mixed bouquet with yellow roses.
These are the most obvious and loaded of all the rose colors. They mean a deep and true feeling of love. You should only give them to someone who knows how you feel and who feels the same.
Avoid giving them to someone whose feelings you’re unsure of unless this is your big moment of courtship. Don’t be upset if you’re feelings aren’t reciprocated. Red roses are a grand gesture.
Dark blue roses have an interesting literary history as symbolizing the unattainable. They symbolize royalty, mysteriousness, and great worth.
Quality blue roses can be hard to find and so when you give them, know that you’re telling the receiver that they’re very special. Give them to someone who is enchanting and mysterious. The most qualified candidates will know who they are.
White roses symbolize a sense of purity. They send a message of friendship with a hint of romance.
Giving white roses can show someone that you care or that you’re celebrating their new beginning. Perhaps that new beginning can include you, the giver.
A pink rose can come in a variety of shades. The lighter the shade, the less intense the meaning is communicated.
A soft pink rose says that you feel romantic feelings toward them. Giving pink roses to someone you have romantic feelings for holds less intensity than red roses.
The deeper the shade, the stronger the passion.
They can also be a gift between parents and children to show love. Give pink flowers on the opening night of your friend’s big stage debut or art show.
The nature of your relationship to the recipient of your roses will determine what they actually mean. Be sure that you’re communicating your intention clearly.
If you’re ready to get some roses for someone, contact us today.
I can tell you that becoming and being a florist can be an exciting and challenging career. Like any other industry, it welcomes all ages and backgrounds and consists of people primarily passionate about being around flowers and willing to explore all aspects of the profession.
Besides being able to make a beautiful arrangement, you must be a reasonably quick worker, be sociable and have a pleasant and helpful manner because you’re constantly dealing with the public.
As we know, flowers touch people’s emotions. For example, customers who order funeral tributes are the relatives or friends of the deceased and since they’re emotionally vulnerable, as a florist, you will need to be sympathetic and understanding.
But we also have the privilege of sharing people’s most intimate moments of joy, such as when a bride-to-be selects her bouquet for the most important day of her life or when a proud father comes in to order an arrangement for his wife to celebrate their newest addition.
However, floristry is not all glamorous. There is a lot of hard work and long hours involved and our duties of maintaining a flower shop includes:
And the list continues…
Because of how busy it gets, you will need to be able to work efficiently. A typical day could include creating ten wreaths, several arrangements and posies. Sometimes these will need to be created, along with other customer’s demands while they wait.
Basic run-down of a good employee:
Applying for a position in a Florist Shop
Commonly, the florist will ask you to make up an arrangement, posy or sheaf. For that, you must:
Don’t worry if you’re feeling nervous.
By nature, florists are understanding individuals. It’s better to be nervous than have an undesirable “know it all” attitude.
A few years ago, a position was open in a florist shop in Perth for a junior and a young woman out of 40 applicants got the job because she was the most capable of creating attractive floral designs in the quickest amount of time. The young woman also was kind and during the interview said, “I am very impressed with your shop and I would love to have the opportunity to work for you”.
An employer would much rather a person who shows that they want the position in preference to someone who is indifferent.
This is something we discuss in our Industry Ready courses.
The idea of creating your own shop and business can be tempting, however you should be fully aware of all the facts before making it a reality.
How to decide if you are the right type of person to create a floristry business
Disadvantages (You will find it helpful to do this questionnaire)
|Because running a shop is a lot of hard work and involves long hours, do you have the time and energy to run it?||Yes||No|
|Do you have enough funds to start it?||Yes||No|
|Are you self-motivated and disciplined to organise and prioritise?||Yes||No|
|Are you a reasonably quick worker?||Yes||No|
|When problems arise, do you quickly come up with solutions?||Yes||No|
|If you have family, do you have someone you can rely on to look after the kids?||Yes||No|
To stand a good chance in the floristry business, you should honestly be able to answer “yes” to most of the questions.
When you decide to give it a fair shot, do remember this: How successful you are in Floristry, like anything in life, will depend on how much time and effort you’re prepared to put in.
Thanks Tracey for conducting this short interview with me and what Flower Design School offers!
Tracey is one of my treasured floristry students and personal tuition clients. I’ve been helping her take her Floristry to the next level and also helping her with some floristry competition work.
Her entry looks amazing! Here’s her video on youtube.
Here are a few fun and serious facts about our Industry, that you may or may not know as yet about being a Florist.
Our little hands are busy all day: we get them dirty, pricked, wet and chafed and possibly cut….
They will have to “work for you” constantly, all day, every day.
We clean sticky Gum foliage, then de-thorn prickly roses, sink our hands into water to fish out the Oasis bricks, cut and shape them, and so on.
So say goodbye to pretty hands…
There are a hand full of florists out there (excuse the pun) who might actually be able to flaunt some long acrylic nails and make it work, but trust me, the majority of us has to sooner or later give in to the practicality of having short cut nails and don’t even bother putting nail polish on, as it will last perhaps half a day before it looks like a dog’s breakfast…
And we ask ourselves: Why did we even bother? 😉
My advice is to find a good hand cream!!
I love the Clarins one!! But also anything Shea butter based is bliss on my hands. I always go to bed with a thick layer of moisturiser on my poor hands, to give them a break from a hard day’s work.
If you want a job, are looking for a casual position, would like to buy or sell a business or anything to do with anything… and you want the word to spread… just tell a few wholesalers, or florists and you will soon have all of Perth knowing about it.
So on one hand this might be really useful and can get you offers or a new job, but also… be a bit careful about what you let other’s know 😉
Soil, dirt, pollen, thorns, glue and even spider webs! Prepare to get dirty and wet!
We are in a Hands-on profession, and we have already established that we get our hands wet and dirty, but there is also the beauty of wearing black or anything darker instead of beige or crème or mint 😉
We get dirty, we wipe our hands on our aprons, and we wash our working clothes daily (if you don’t have an apron).
We don’t have much time to sit down at all… we stand a lot, we need good shoes, ideally stand on rubber mats, to prevent our joints from hurting after a whole day of standing and walking.
It’s not all about the romance and the ‘having all the time in the world to create…’
Floristry is not a profession for day dreamers!
It’s a busy job, arrangements have to be done in a productive and efficient manner and only rarely do we have the luxury to really ponder over our creations and take our time with the creative process.
We still enjoy what we do, immensely, but we have to be able to work under pressure, time being a big thing here.
We must be resilient to stress factors, like pressures to fulfil the order requirements.
The skill is not just in the practical sense but to have a skilled mind, that doesn’t fluster.
It’s not always about what YOU want to do, but what the customer wants, and it is a bit
like a compromise sometimes.
Only once you have established a good sense of your own style and have portrait it to the clients you have, can you get to the stage, where YOUR style is what the customer wants.
Then you realise you’ve made it
If you don’t love what you do, don’t think you will learn how to later…
The passion and love I have for the materials and products and our industry as a whole, is something that keeps me going, every day!
I love the season changes and the material variety, unusual colours in ordinary flowers.
The scent of our roses, lilac or even Lily-of the Valleys….
All those wonderful beautiful things we are so fortunate to be working with….
It doesn’t get much better that this!!
Keep the passion in your heart- nurture it, it will be the key to your success.
As you are full of passion and professionalism, you have high stakes and a will to strive forward!
You will get there, because you know what?
Your enthusiasm is contagious.
People want to be part of it, they want a piece of the cake
They need to have your flower composition, because they will take that passion and love with them, when they do take the flowers home!
That’s the magic of this beautiful industry.
There’s so many smiles you will see, and you are the reason for them!
Until next time beautiful my Blossoms!
Blossoms & Blessings
P.S Have you checked out our upcoming courses yet?
Ever wondered what it really takes to become a Florist? I get messages on a daily basis from wonderful blossoms who unfortunately have an incorrect view of what it takes to be successful in the floristry industry.
Here’s my top 5 Things you may not know about being a Florist
It takes more than just a couple of classes to be competent and confident in this field.
Lots of times I hear questions like” So, after I have completed this 8 week course, will I be able to have my own floristry business? “
Sorry blossoms, the short answer to this is: ‘No’
The longer answer is : Please acknowledge that Floristry is a profession and should be treated as such!
Professionalism comes from knowing not just one or a few different facets of the field, but ideally all of them!
One can’t call themselves a florist, just like that. Just like you would call anyone a doctor after a few weeks.
There is time involved, dedication and hard work to get there. And don’t forget passion!
Learning a new profession takes time, just like learning any new skill.
Floristry is no different and everyone who has started thinking there can’t be that much to it putting a few flowers together will be or has been proven wrong soon after they started their training.
There is so much to learn in our wonderful profession, that it takes a good year of part-time studies to maybe getting closer to the goal of being your own boss…
In Germany where I did my traineeship, traineeships are 3 full years long for this profession. When you consider that, it then seems crazy to think, we would know it all after a few months!! Right?
If you are a beginner the best starting point at FDS is the Floristry Foundations course which will introduce you to the fundamentals in theory as well as the practical application. This course also is delivered as an intensive.
You have to get the basics right first, it is like the foundation of the house: If it isn’t right, everything that comes after it, won’t work that well.
Thats why we go in-depth in our Floristry Foundations course.
The smallest move that is taught the correct way can assist you to be time-efficient in your job or business and will help you take care of your body in the long run!
We can’t take short-cuts when it comes to learning a new skill.
You wouldn’t demand a short cut on a sprouting flower, so be patient on yourself.
It would be like thinking, that you can be a painting artist, but you don’t even know about the different techniques, brushes, preparation of the canvas, mediums, mixing colour etc.
We can’t just “wing it” and just do random things… we will never have a professional product in the end, and it will not represent the rest of the Industry in the right way!
A skilled practitioner with excellent design, in any profession shines through.
The more skilful you are the easier you will make it seem for others but the beauty of your work will be enough to captivate your customers.
But to get there, it takes time, work experience, good tuition, guidance, patience and determination, but also Passion!
Being in the Floristry Industry, doesn’t only require you to be a good florist in the practical sense, but also a huge part of it is the business component.
The Marketing strategies, the financials, the stock control, the Human Resources, Staff Management, Payrolls, Tax, Bookkeeping etc.
It’s the whole package, that makes you a true floristry professional.
If you’ve already got some experience in Floristry or would like to become a professional then you will want to check out our 24 week Industry Ready course.
It takes more than 8 weeks to become a true professional.
In fact there is a lifetime of wonderful learning to be had. You need to first master the basics of design and the fundamentals of floristry.
And realise that this is a business and you need to master this as well to truly flourish as a florist!
Hello fellow Flower-Friends,
It’s getting cooler, the trees are changing colour and the rain is offering nature wonderful relief.
Autumn is such a beautiful time of the year where we can reflect and go inwards with ourselves.
It would be so easy and convenient to just retreat and lay back and let the cold weather ‘take over’ and let me get all convenient about staying at home all snuggled up, but you know what?
I feel so much better about myself and my life, if I won’t let the temperature out there keep me from my mission, my vision of what I would like to achieve!
So we could get all lazy, but we also could take this time of the year to charge up for the coming months, like the seeds in the ground, doing some work, without us seeing it really.
Nurturing ourselves, in my humble opinion, is also learning and devoting some time to ourselves and our own growth.
With this little bit of wisdom, I will show you, what Flower Design School has on offer for the coming months:
I am kicking off with a new workshop idea, where we focus on natural elements only to create things of beauty, to decorate home interior and outdoor spaces.
Sunday, 29th of May, 2-5pm All materials and afternoon tea provided.
We will be creating some lovely things, with twine, creepers and other botanicals.
Be surprised at how just a few techniques can change the way you will look at creepers and sticks in the future – Let your imagination run free!
With a price tag of $69.00 with nothing to bring along, but a whole lot to walk away with, this is pretty cool.
Floristry Foundations starts on Wednesday 25th May 6-9pm
Also for those of you, who are possible still sitting on the fence of whether to get into some training or not.
Now is your time to get started!
This special starter’s offer is not to be repeated:
With every full enrolment of the Floristry Fundamentals 6-week course, you will be able to get a toolkit for only $90.00!! (valued over $120.00)
This offer is only available for enrolments for the upcoming course starting on:
Wednesday, 25th of May 6-9pm
Another Class, some of you may be interested in, will be a Creative Construction Workshop, coming up on the Sunday, 5th June 2-5 pm.
This is a creative and a little more advanced approach to construction with soft/bendable materials.
We are incorporating, weaving, interwoven and overlapping techniques to create dynamic, free-standing designs to be incorporated into flower arrangements of left as a stand alone pieces of art.
This is taking your skills and knowledge to the next level
How could this not be fun!?
We will work with lapping canes and soft branches, leaves and twines/wires to create something along the lines of a ‘Gregor Lersch’ structure.
There might be something here, you are interested in, and I would be happy, if this is the case, but please feel free to let me know, what other workshops or one-off classes you would like to see us offer.
Just send an email to me and I will take it into consideration
Until we meet again!
Blossoms & Blessings
Principal of Flower Design School
Call: 0422 581 540